on September 9, 2026 at 8:50 pm Apple’s online store goes offline ahead of ‘Surprise and Shine’ event: Check alternate ways to watch it LIVE​

Apple’s online store is offline ahead of the 9 September ‘Surprise and Shine’ event. The event begins at 10 AM Pacific Time, marking CEO John Ternus’ first major event. Viewers in India can watch via Apple’s website, TV app, or YouTube.