on August 12, 2025 at 9:04 pm Nykaa to double up on premiumization after Q1 boost​
on August 12, 2025 at 9:04 pm Nykaa to double up on premiumization after Q1 boost​
Nykaa’s beauty business saw a 26% growth in gross merchandise value to ₹3,208 crore in Q1, driven by premium products. Despite challenges in urban consumption, the company aims to enhance premium offerings and maintain growth amid increasing competition from e-commerce giants.
Nykaa’s beauty business saw a 26% growth in gross merchandise value to ₹3,208 crore in Q1, driven by premium products. Despite challenges in urban consumption, the company aims to enhance premium offerings and maintain growth amid increasing competition from e-commerce giants.




