on July 16, 2026 at 8:52 pm De Beers’ Forevermark bets on India retail push as lab-grown diamonds surge
The opportunity in India stands in contrast to the crisis facing De Beers’ core mining business. The company has made one of its biggest rough-diamond price cuts in years as weak demand, excess inventory and the rise of lab-grown stones weigh on the industry.
The opportunity in India stands in contrast to the crisis facing De Beers’ core mining business. The company has made one of its biggest rough-diamond price cuts in years as weak demand, excess inventory and the rise of lab-grown stones weigh on the industry.