Decoding the Label: Your Guide to Pet Food Packaging Information in Thailand

For pet owners in Thailand, our dogs and cats are more than just animals; they are cherished members of the family. Naturally, we want to provide them with the best nutrition possible. Yet, navigating the pet food aisle can be overwhelming, with shelves stacked from floor to ceiling with colorful bags featuring persuasive claims. The true key to making an informed choice lies not in the marketing slogans on the front, but in the detailed information panel on the back or side of the package. Understanding what must and should be available on pet food packaging in Thailand is essential for responsible pet care.

Thai pet food regulation is primarily overseen by the Department of Livestock Development (DLD), under the Ministry of Agriculture and Cooperatives. Pet food falls under the category of animal feed, and its production, importation, and labeling are subject to official standards. Here is a breakdown of the critical information you should always look into pet food packaging in Thailand.

Pet food in packaging (illustration)

Mandatory Information (By Law)

  1. Product Name and Intended Species: The name must clearly indicate it is for dogs or cats. Look for phrases like “อาหารสุนัข” (dog food) or “อาหารแมว” (cat food). Names like “สำหรับลูกสุนัข” (for puppies) or “สำหรับแมวสูงวัย” (for senior cats) should accurately reflect the life stage.
  2. Net Weight: The weight of the contents must be displayed in metric units (grams or kilograms).
  3. Manufacturer and Importer Details: The name and address of the manufacturing company, and if imported, the details of the importer licensed by the DLD must be present. This is crucial for traceability and consumer queries.
  4. Manufacturing and Expiry Date: Thai regulations require a clear “ผลิต” (manufactured date) and “หมดอายุ” (expiry date) or “ควรบริโภคก่อน” (best before date). This is non-negotiable for ensuring freshness and nutritional integrity.
  5. Feed Registration Number: Legally compliant pet foods will have a registration number issued by the DLD, often displayed as “ข้อความขึ้นทะเบียนอาหารสัตว์ (ฉลาก) เลขที่ …” This indicates the product and its label have been vetted for compliance with national standards.
  6. Guaranteed Analysis: This is the core nutritional breakdown, presented as minimum or maximum percentages. At a minimum, it must include:
    • Crude Protein (โปรตีนหยาบ): Essential for growth and repair.
    • Crude Fat (ไขมันหยาบ): A primary energy source.
    • Crude Fiber (ใยหยาบ): Important for digestive health.
    • Moisture (ความชื้น): Critical for understanding the actual dry matter content, especially when comparing wet and dry foods.
  7. Feeding Guidelines: Recommended daily portions based on the pet’s weight or life stage. Remember, these are starting points and may need adjustment for your pet’s individual metabolism and activity level.

Voluntary but Vital Information

Beyond the legal minimum, conscientious manufacturers provide additional transparency:

  1. Ingredient List: Ingredients must be listed in descending order by weight. Look for specific, identifiable protein sources (e.g., “chicken meal,” “salmon”) rather than vague terms like “meat by-products.” This list helps you avoid ingredients your pet may be allergic to.
  2. Nutritional Adequacy Statement: A phrase indicating the food is “complete and balanced” for a specific life stage (growth, maintenance, all life stages) as established by organizations like AAFCO (Association of American Feed Control Officials) or FEDIAF (European Pet Food Industry Federation). While not a Thai law, its presence indicates the food meets established nutritional profiles.
  3. Calorie Content: Expressed as metabolizable energy (ME) in kilocalories per kilogram (kcal/kg) or per common measuring cup. This is indispensable for managing your pet’s weight.
  4. Additives List: Includes vitamins, minerals, preservatives (natural like tocopherols or synthetic), and flavorings. Transparency here is a mark of quality.

Special Considerations for the Thai Market

  • Language: Key mandatory information must be in Thai. Imported products often have bilingual labels (English/Thai).
  • Climate: The hot, humid climate of Thailand makes proper storage information (e.g., “store in a cool, dry place”) and a robust, resealable bag important to prevent spoilage and maintain freshness.
  • Claims: Be wary of over-marketed claims like “premium,” “gourmet,” or “natural,” which are not strictly legally defined. Look for substantiation in the ingredient list and guaranteed analysis.

As a pet owner, your most powerful tool is an informed eye. By taking a moment to scrutinize the packaging beyond the appealing graphics, you can ensure the food you choose truly supports the health, vitality, and longevity of your beloved companion.


FAQs: Pet Food Packaging in Thailand

1. What is the single most important piece of information on the package?
The DLD Feed Registration Number. This confirms the product is legally authorized for sale in Thailand and has met the baseline regulatory requirements for safety and labeling. If this number is missing, you should not purchase the product.

2. How can I tell if a pet food is suitable for my puppy/kitten versus my adult pet?
First, check the product name and intended life stage statement (e.g., “สำหรับลูกสุนัข”). Second, look for the Nutritional Adequacy Statement which should specify if it is formulated for “growth,” “reproduction,” “maintenance,” or “all life stages.” Puppies and kittens require food formulated for growth, which is higher in protein, fat, and certain minerals.

3. The ingredient list says “meat and animal derivatives.” Is this good?
This is a vague term permitted under some regulations. While not inherently bad, it lacks transparency. Higher-quality foods typically use specific named ingredients like “deboned chicken,” “lamb meal,” or “ocean fish.” If you want to know exactly what your pet is eating, opt for products with clear, specific ingredient sources.

4. Is there a difference between “expiry date” and “best before date” on pet food?
In practice, they are used interchangeably on Thai pet food labels to indicate the date until which the product is guaranteed to retain its complete nutritional value and safety when stored properly. You should not feed the product after this date.

5. The food says “premium” and has pictures of fresh meat and vegetables. Does this mean it’s high quality?
Not necessarily. Terms like “premium,” “gourmet,” or “natural” are marketing terms, not legal or nutritional definitions. The pictures are designed for appeal. To assess true quality, turn the package over. Analyze the specific ingredient list, the guaranteed analysis, and look for a nutritional adequacy statement. A “premium” claim should be backed by superior, identifiable ingredients and comprehensive nutritional information.

Want to learn more? Read: Eco-friendly pet food packaging in thailand a complete guide for sustainable brands

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